Wednesday, March 26, 2014

CRM Vs. ERP

CRM
ERP
CUSTOMER RELATIONSHIP MANAGEMENT
ENTERPRISE RESOURCE PLANNING
It is a system used to store and record all the information about customer interactions
ERP focuses on business.
Used by executives to create sales projections
ERP is used to improve efficiency of business.
Goal: Provide a comprehensive store of customer data than can be used to increase sales, customer relation and make customer relations more efficient
ERP provides a method for stream lining business process across the board
Salesforce, Job Diva, Microsoft Dynamics CRM are popular CRM
SAP, Oracle and Microsoft Dynamics are popular ERP






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